Bright Line Eating (BLE) is a scientifically grounded program that teaches you a simple process for getting your brain on board so you can finally live Bright.

Have you noticed that even the most popular weight loss and diet programs don’t work? The statistics are abysmal. Among obese men and women, less than 1% are getting down to goal weight…and almost all of those precious 1% are gaining their weight back within a few years.[1] Bright Line Eating changes all of that.

Bright Line Eating is grounded in cutting edge psychology and neuroscience, and its tenets fly in the face of almost every commonly accepted weight loss strategy. It gives you a plan to follow that is effective and proven to work. It’s not a quick fix or a gimmick. There are no pills and no powders. We are precise with our eating, but we don’t restrict portions to tiny amounts and we eat a lot of whole, real food.

The core principles of BLE are Bright Lines—clear, unambiguous boundaries we don’t cross just like a non-smoker doesn’t smoke, no matter what. The four Bright Lines are: Sugar, Flour, Meals, and Quantities.

Bright Line Eating is very structured and takes a liberating stand against moderation. We adopt an addiction model, because for many people, eating even a small amount of an addictive food doesn’t make the craving go away—it makes it worse. Bright Line Eating facilitates a paradigm-like identity shift necessary for people to stick with it long-term, get all the way down to goal weight, and happily, gleefully, stay there.

Bright Line Eating is definitely a weight loss program, but it’s more than just a way of eating—it’s a movement. Thousands of people from more than 60 countries have participated in our online courses, and our community is growing by tens of thousands each month. We believe BLE is the most effective weight loss program in the world and we’re amassing the data to prove it. Look for us in the not-too-distant future in the Guinness Book of World Records!


Most people don’t realize their brains are blocking them from losing weight. Bright Line Eating works with the brain, instead of against the brain, to support long-term weight loss.

Bright Line Eating (BLE) works with the brain in three ways: by building in habits to take the load off of willpower, by bringing leptin back on board, and by replenishing dopamine to eliminate cravings.

  • In Bright Line Eating, we learn about something called The Willpower Gap™. Willpower is like a rechargeable battery that drains very quickly. In our modern-day environment, it’s an entirely unreliable source of power for making consistently healthy food choices. BLE relies instead on habits and Bright Lines, and the difference is game-changing.
  • Leptin is the hormone that says, “I’m not hungry anymore and I feel like getting active!” The Bright Line Eating method is designed to bring leptin back on board so you finally feel satisfied and have a spring in your step.
  • And finally, the Bright Lines of sugar and flour rewire and heal the addictive centers of the brain so you can live free of those relentless cravings that propel you to eat foods you know aren’t good for you and sabotage your weight-loss efforts.

But Bright Line Eating goes even further, beyond neuroscience into the depths of psychology. BLE was designed by a psychology professor with a Ph.D. in Brain and Cognitive Sciences, so motivation and structure are built into the very fabric of the program. Our incredibly close-knit Online Support Community provides the outreach and human connection essential to success. All of the pieces of the comprehensive system work together to support sustainable weight loss and allow you to live Bright.


The Bright Line Eating movement has reached hundreds of thousands of people in almost every country on Earth, from every continent—including Antarctica! We’ve had participants from over 60 countries go through our courses, some as young as teenagers (joining with their parents) and others as old as 86.

Here at Bright Line Eating we don’t believe there’s a “one size fits all” approach to eating and weight loss. In fact, we talk a lot about The Susceptibility Scale™ food addiction vulnerability measure and how learning your score can enable you to find the program that’s right for you. Knowing your score on the Scale and understanding The Willpower Gap™ is the answer for Bright Line Eaters.

Bright Line Eating is especially designed for people who are in the mid-to-high range of The Susceptibility Scale™. If you’re on the higher end, your brain is likely to sabotage your most well-intentioned weight loss efforts unless you have the power of the Bright Lines on your side. For the 9’s and 10’s in our midst, Bright Line Eating often feels like the solution they’ve been searching for forever.

However, a large percentage of the people in our Bright Line Eaters are in the mid-range of The Susceptibility Scale™, and they also find Bright Line Eating™ gives them the roadmap and tools they need to chart a path that works for them.

We do have some participants who are on the low end of the Scale in our courses. They have decided they prefer the structure of Bright Line Eating and appreciate that it allows them to achieve their health and weight loss goals. But our heart will always beat for those on the higher end of The Susceptibility Scale™ food addiction vulnerability measure, as, for them, Bright Line Eating may be the first, last, and only approach that has ever worked.

Before & After BLE

Join Our Email List

By submitting this form, you’re agreeing to receive emails from Bright Line EatingTM. You can unsubscribe at any time. Your email address will NEVER be shared or sold.

Privacy Policy | Terms & Conditions