Have you noticed that even the most popular weight loss and diet programs don’t work? The statistics are abysmal. Among obese men and women, less than 1% are getting down to goal weight…and almost all of those precious 1% are gaining their weight back within a few years. Bright Line Eating™ changes all of that.
Bright Line Eating™ is grounded in cutting edge psychology and neuroscience, and its tenets fly in the face of almost every commonly accepted weight loss strategy. It gives you a plan to follow that is effective and proven to work. It’s not a quick fix or a gimmick. There are no pills and no powders. We are precise with our eating, but we don’t restrict portions to tiny amounts and we eat a lot of whole, real food.
The core principles of BLE are Bright Lines—clear, unambiguous boundaries we don’t cross just like a non-smoker doesn’t smoke, no matter what. The four Bright Lines are: Sugar, Flour, Meals, and Quantities.
Bright Line Eating™ is very structured and takes a liberating stand against moderation. We adopt an addiction model, because for many people, eating even a small amount of an addictive food doesn’t make the craving go away—it makes it worse. Bright Line Eating™ facilitates a paradigm-like identity shift necessary for people to stick with it long-term, get all the way down to goal weight, and happily, gleefully, stay there.
Bright Line Eating™ is definitely a weight loss program, but it’s more than just a way of eating—it’s a movement. Thousands of people from more than 60 countries have participated in our online Boot Camps, and our tribe is growing by tens of thousands each month. We believe BLE is the most effective weight loss program in the world and we’re amassing the data to prove it. Look for us in the not-too-distant future in the Guinness Book of World Records!