Have you struggled with weight, dieting, or body image in the past? If so…

Your Brain May Be Blocking You From Losing Weight.

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The New Bright Line Eating – Part 2 – THE PHASES

This is the second part of an important series of Vlogs all about the new Bright Line Eating. Last week, I talked about our new mission, and now it’s time to share the stages of growth that lie ahead of us. Watch to hear the news.

Podcast Audio

Susan Peirce Thompson, Ph.D. is a New York Times bestselling author and an expert in the psychology and neuroscience of eating. Susan is the Founder and CEO of Bright Line Eating®, a scientifically grounded program that teaches you a simple process for getting your brain on board so you can finally find freedom from food.  Read Susan’s Full Story

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Comments

  1. Jessa Jiron

    Ready?!? LET’S GO… to BLE.LIFE/BrightTicket to register and add this coupon code when you’re at checkout 🔥🔥 nv4mk7

    Reply ·
  2. Jessa Jiron

    Here’s a bright ticket code for free and for all! Feel free to share: nv4mk7 🥰

    Reply ·
  3. Marie

    This sounds a bit like what Noom is doing. However, they do not give enough personal attention. Their app is a good one. I would hope yours is better and allows for personalization. I am looking forward to hearing about your membership and what it offers. Please consider those of us who are on fixed incomes. Being on Medicare, I take advantage of the Silver Sneakers program that comes with my Advantage plan. Also a tie in to AARP would help you reach a vast audience of people over 50. Looking forward to hearing more!

    Reply ·
  4. Karen

    I am very excited hearing this since I dropped weight easily for the first time in my life, and was ecstatic, but I am a maintenance failure even though I followed the program. I am praying that the new BLE is affordable to seniors on social security so I can be bright forever.

    Reply ·
  5. Nichole Parker

    Dear Susan,
    I thought I heard you say something about the BLE program in other languages but maybe I misunderstood. As you know, I live in Italy so I have only been able to recommend BLE to those who speak enough English to follow the videos and read the materials. It would be fabulous if the videos could be subtitled in other languages. Do you have any plans to expand into the non English speaking world?
    Thanks!
    Nichole

    Reply ·
  6. Nikki Bruno

    I have been so excited hearing about the new plan for BLE. Watching the first
    two videos that only increased. Then I saw last night the intended membership fees, and was astounded and sad. Even the reduced rate of $40 per month is so much higher than I anticipated.
    This vlog speaks of the intended demographic and widening the net, and I think instead you are narrowing it. So much of the obese population also lives in poverty. I think you’re going to get vastly white middle aged Caucasian women able to afford this. I fit that bill also, and this would stretch my budget. Gym memberships in my area are as low as $10 per month, more often $20. I live in Connecticut which is absolutely not the cheapest place to live. Weight Watchers is $12 a month with an annual membership. I’m really praying that those who can’t afford the rates will still have access to the Facebook support and some resources. You’ve got an amazing thing going here, and I love working this program, but $40 a month will severely impact my daily life.
    Respectfully,
    Nikki

    Reply ·
    1. Rebeca Schiller

      I agree. I’m a freelance writer where money falls into the category of feast or famine. I’m doing my calculations and it will be a stretch.

      Reply ·
    2. Elizabeth

      Where did you find the intended fees?

      Reply ·
      1. Rebeca Schiller

        A bright lifer shared a coupon code on the BLE page on FB.

        Reply ·
    3. Karen

      $40 per month would make BLE exclusive, not inclusive, which I thought was the whole point. Yikes.

      Reply ·
      1. Rebeca Schiller

        Compared to other subscription/membership programs, it’s inexpensive. I considered joining a grant-writing community that could lead to networking opportunities and I almost had a seizure when I saw membership is $250 per month. Yeah, I don’t think so. But here’s the deal, a lot of people who have certain skills find that putting together classes and then offering membership programs where you belong to a community is more lucrative than actually selling the individual courses. Some are pretty reasonable in price. I subscribe to Monique Rhode’s daily mediations for $9 a month. Her ten minute meditations are priceless! Definitely worth the expense. So for $40 with the new BLE program, you’ll get all the courses without a time limit, new courses, the ability to be part of Bright Lifers, and whatever is offered down the pipeline. I doubt the certification program will be included, but I hope that as a paying member of the subscription plan that it is *heavily* discounted.

        Let’s also remember this: SPT quit her tenured job. That means she gambled job security and all the benefits that come with academia to turn something she believes in into a private business. So yeah, she embraced capitalism (I have my issues with that because I’m a Marxist and you’re right that this becomes exclusive and not inclusive). However, the reality is that subscription-based programs/communities are the new frontier. You see it with food subscription plans like HelloFresh, professional groups, software, streaming video. It’s a model that is easier to manage and market despite its many moving pieces, and it’s profitable.

        That being said, I’m debating whether to join or not. To sign up for the discounted yearly membership of $400 is a good incentive to lose 40 pounds, but as a freelance writer, who is looking for full-time work, the last two months of the year are always tight and very stressful.

        Reply ·
      2. Bright Line Eating

        Hi Karen! “We can certainly understand your perspective! Did you know that Bright Line Eating is a team of 30+ full-time and part-time employees (including group moderators like myself!) who need to earn a living for the time and energy they put forth in supporting our community, including customer support, coaching, tech support, etc. :two_hearts:

        We never want finances to be a reason why someone can’t get the support they need to overcome food addiction within the Bright Line Eating community. In the past, our programs have cost in the neighborhood of $500+ for each course, with many people choosing to take a number of courses to refine and hone their program. The goal of our new membership program is to make the price more accessible and predictable so that members can pay a flat fee each month and have access to all our courses, rather than having to come up with several hundred dollars multiple times a year.

        That said, many people also choose to do Bright Line Eating without paying a cent. And you’ll still be able to do that! You can find Susan’s book “Bright Line Eating” at no cost at your library.

        You are also always welcome to join (or stay in) Bright Line Eating Official, our public Facebook group, which we also provide as free resource to our community.

        Sure hope that helps! 🧡

        Reply ·
    4. Donna

      I agree $40 per month would exclude me. I also hope the face book connections will continue, along with some of the presentations which I’ve been able to participate in when a new course was being developed. I have been following BLE for 3 years successfully and also have encouraged friends whom have had success too.

      Reply ·
    5. Bright Line Eating

      Hi Nikki! We hear you and we’re so sorry to hear you were disappointed in the information bout the membership. Hopefully we can clear a few things up.

      We never want finances to be a reason why someone can’t get the support they need to overcome food addiction within the Bright Line Eating community. In the past, our programs have cost in the neighborhood of $500+ for each course, with many people choosing to take a number of courses to refine and hone their program. The goal of our new membership program is to make the price more accessible and predictable so that members can pay a flat fee each month and have access to all our courses, rather than having to come up with several hundred dollars multiple times a year.

      Also, if you’re just interested in doing the Boot Camp and/or remaining in Bright Lifers, you can forego the All-Access Membership (with the full roster of courses) and invest in a Core Membership for only $20/month.

      That said, many people also choose to do Bright Line Eating without paying a cent. And you’ll still be able to do that! You can find the book “Bright Line Eating” by Susan Peirce Thompson, PhD, at no cost at your library.

      You are also always welcome to join our public Facebook Group (Bright Line Eating OFFICIAL), which we also provide as a free resource to our community.

      Sure hope that helps! Let us know if you have any questions! 🧡

      Reply ·
      1. Nikki Bruno

        I have been paying lots of attention and am so happy with all of the additional information I have gathered. Glad that there are options from free all the way through All Access, and have actually decided to do the 5 year membership! Looking at the per month cost long term, and it just made the most sense. Time to prioritize myself and my physical and mental well-being… So excited to jump in and get started.

        Reply ·
  7. Lynette Collins

    I am interested in the coaching when it becomes available. I’ve been eating this way for quite some time. I was one of the very early boot campers and have been following ever since !

    Reply ·
  8. Sherill

    In the last 2 vlogs you have mentioned “bright transformation” instead of “goal weight”. What exactly is a “bright transformation “? How do you define it? Can you quantify it? How will you know when a million people have achieved it? Thanks.

    Reply ·
    1. Susan Peirce Thompson

      Great questions, Sherill.
      We haven’t set up the database yet, but my current best guess is:
      — We’ll let people decide for themselves whether they’ve had their Bright Transformation
      — When we publish research, we will include stats like % of the database currently living in the normal BMI range, the average % of weight lost from starting weight, etc.
      The Bright Transformation involves living in a Bright Body, which is not just a physical thing, although it IS physical. It involves releasing one’s excess weight…and each of us gets to decide for ourselves how much of our weight is “extra.” Obviously, the body needs fat to function properly. We each settle, for ourselves, into our Bright Body when we’re living Bright. There are exceptions, of course, but that’s the general trend.

      Reply ·
  9. Cynthia P. Smith, EdD, RT (R)

    Hi Susan and BLE Team!
    I would like to complete the Coaching Certification program when it is next offered.
    Thank you!
    Cynthia

    Reply ·
  10. Steve Camp

    I was very surprised when Susan failed to even MENTION addressing the needs of MEN who are also dealing with overweight challenges and how hard it has been for THEM to function following the BLE program! While I am one of those that have been successful at maintaining my goal weight, after releasing over 60 pounds, your programs like Bright Lifers and your social media platforms were of little to no value because so few men were participating. I’ve been raising this issue for several years and have never once received a direct acknowledgment of the issues I’ve raised.

    I will continue to live my BLE program but am left to reconsider whether I’m willing to continue supporting Susan’s monthly feedback research program when it appears on the surface that she has little or no interest in showing visible support for men.

    Reply ·
    1. Susan Peirce Thompson

      Hi Steve,
      You’re right. I didn’t mention BLE men in this vlog. And you’re also right–few men participate, as a general rule, in our groups. Although, if you’ve been in the Bright Line Eating Official Facebook group, you’ve seen a bunch of men who participate regularly in there. And, in Bright Lifers, we have some VERY active men who regularly post. We also have a “Special Interest Group” for men only, which is a private Facebook group and EVERY Boot Camper who is male-identified and wants to join can get in during their Boot Camp, and stay throughout Bright Lifers. Have you been in there?
      I’ve put a fair bit into thinking about how to serve men better, and the truth is, we haven’t had the staff for it in Phase 1.
      There are MANY groups we haven’t been serving optimally, as this vlog describes.
      I don’t expect that men will ever be more than 15-25% of Bright Line Eating, as they simply are less concerned with weight loss, possibly beacause they are less stigmatized by society when they carry excess weight. For example, research shows that obese men lose zero dollars per year off their salary for being obese, while a woman with obesity will earn, on average many thousands less than her more slender female counterparts.
      I’m sorry I left you out of this vlog. It wasn’t intentional. And it certainly doesn’t reflect my level of care, nor prior, nor future concern for the experience of men in BLE.
      There is a zoom meeting happening reguarly for BLE men. If you want to attend it, comment below. Both I and a lot of the BLE staff know the men who host it. They’re wonderful. I’m sure they’d be happy to welcome you into their group.
      Susan

      Reply ·
  11. Avery

    I don’t like where this is leading with an app and membership. There will be a loss of privacy. I think I am out. Sad.

    Reply ·
    1. Bright Line Eating

      Hi Avery. Please be assured that we have our members’ privacy in mind. Our goal in moving to an app is, in part, to rely LESS on Facebook for our community features and communications. That way, we can ensure your privacy more and have more control over than we do now with a third-party social media platform involved. We hope this intention is clear. 🧡

      Reply ·
  12. Kathy

    Very interesting to hear of the BLE plans for the future. While your messaging is probably great for the US-market, one or two things are a little “harder to swallow” here in Northern Europe. So yes – do expand and get different sorts of people involved. In particular I’d pay attention to the following three areas:

    1. Sugary sweet talk. All this “I love you”- stuff. It comes across as a bit brash, embarrassing and off-putting.

    2. Spirituality. Some people cringe at or get annoyed by American “religious nut cases” and those who are “at one with the universe” or connected to a “higher power”. Of course it’s important to you and to many individuals (even in Northern Europe:) but in many cases BLE would seem more appealing if you were to stick with the science.

    3. Car culture. References to cars and driving have come up so often in the vlogs – Susan´s own driving/car and comparisons with the act of car driving. To those of use who don’t have a car or drive regularly we may find the car culture rather off-putting (“Why don’t those people cycle or take the train?”). You can’t assume that people in other cultures are part of the car culture.

    I’m sure other people in other countries will come up with lots of suggestions about how you present things in different cultural climates. All the Best in Phase 2!

    Reply ·
    1. Bright Line Eating

      We really appreciate this candid feedback, Kathy. And we will pass it along to our diversity, equity, and justice team. Thank you so much. 🧡

      Reply ·
    2. Susan Peirce Thompson

      Kathy,
      Thank you so much for your feedback.
      Your post illustrates just PERFECTLY whey we need an army of Ambassadors to represent our program, and an army of coaches to spread it far and wide, in all they ways that only they can and will.
      I’m only one person, and BLE is best off, I believe, when I’m fully and authentically ME. But I’m not going to resonate with everyone in the world, not by a long shot. In fact, the folks who really really can’t stand me, they’re not even here anymore to comment. But they’re still more likely than not to die too young, and in pain, from the food they’re putting in their mouth.
      So we need to broaden the panel of “experts.”
      I won’t say anything sugary sweet. Just thanks for the heads-up on your perspective, up there in Northern Europe.
      Susan

      Reply ·
  13. Kath

    An app would be perfect for daily check in & might address time zone confusion. Here in Australia we have had an Internationally renown doctor promoting a documentary, The Australian Health Revolution, scientifically & evidence based with a focus on type 2 diabetes. It fits well with BLE, however BLE does not have a specific diabetic menu and recommends a coaching call rather than offering a suggested menu plan, which is where I’ve lost my focus and drifted away. Maybe there are many professionals that can come together for the same cause, resolving the obesity epidemic. Promoting maintenance from day 1 of weight loss is a goal to look forward to.

    Reply ·
  14. Vicki Beard

    Please don’t forget about the geriatric community! We need help to eat in a balanced way to sustain and/or regain optimum health!

    Reply ·
  15. Laura K

    My Mastermind group has been discussing for a long time that the Bright Line Eating program needed more for maintenance. And, here it comes. I am super excited about this new focus and for the research elements. I am also looking forward to what comes out of the new membership structure as I have taken many courses but wish I had access to the material to refresh my skills. I think if this is a part of the new membership system, it could also be a huge assist to the maintenance issues. Regardless, this train is on its way and we have only the option to get on board. I am all for change to make an organization, a movement and a community better. I have high hopes that this is going to be a great ride.

    Reply ·
  16. Diana

    Dear Susan, any plans for those of us who have been with BLE since the early days but are still struggling to losing weight?

    Reply ·
    1. Bright Line Eating

      Hi Diana. Our goal in making the program more accessible is to ensure that everyone is successful. Plus, Susan’s upcoming book, Rezoom, will be really helpful to those who are struggling! 🧡

      Reply ·
  17. Kellie Thieman

    Wow, amazing! I am new to BLE and look forward to all the great changes coming. The “Midas Touch” (a higher power in my opinion) is definitely at work. Keep it up, more will be revealed! 😉🙏❤️

    Reply ·
  18. Jeanette Frantz

    I am so excited about these changes. I am so wanting to be a certified coach for this program. I believe in this more than anything I have tried in the past and as a healthcare professional searched a long time to find it! I am 30 days in and know I want to always be in! I worked at our hospital for 6 years as a nurse, and the goal of the hospital was for our county to the healthiest county in Texas. This program would so serve that goal along with the Bright Line Eating big picture goal. Cant wait!

    Reply ·
    1. Susan Peirce Thompson

      Ooooh! I love it!!! Healthiest county in Texas. GO FOR IT!!!
      Susan

      Reply ·
      1. Jeanette Frantz

        I’ll stayed tuned for the coaching certificate opportunity. I completed another program that my last hospital covered through my insurance, not nearly as good or effective as BLE and I lost maybe 5 pounds. After listening to others replies, I’m praying that door opens for you and the team can get the cost covered for many by insurance. That would be a Godsend. Being in healthcare for 27 years, I know one thing for certain, prevention is a much better picture than fixing the broken body. Good flow to you and yours. A big thank to you and the team!

        Reply ·
  19. Kate

    I am so grateful to hear that there will be more focus on maintenance!! It has been such a bear for me to wrestle with myself each time I have attempted to transition to maintenance, and only recently have I begun to get some footing and clarity based on months of experiences trying and failing and rezooming… I am so looking forward to more guidance around what it means/takes/looks like to maintain. Deep bows of gratitude for your work, and the work of the BLE team.

    Reply ·
  20. Suzanne Balaban

    Thank you dear SPT. Wondrous changes ahead. Just another hand raised here for the non smartphone users. Please don’t forget those of us who have managed to kick that addiction and who manage quite happily with voice only cellphones and laptops. We understand people love apps, but please also factor in that they are a walled garden that exclude people like us. Please continue to keep things accessible via the Hub and private FB groups – they work so well. With much appreciation and love.

    Reply ·
    1. Bright Line Eating

      Thank you, Suzanne. We will pass your feedback along to our team. We certainly want to include everyone, so that ALL have a place at our proverbial table. 🧡

      Reply ·
      1. Suzanne B

        Thank you. What’s key to point out is that certain apps are supremely tablet / iPad friendly. Waze for example. Love Waze. As you consider the build out on the app, please make sure that it’s not a mobile phone only app – requiring SMS / text verification etc. That doesn’t work for tablet / iPad users. Google, Apple and Nike (to name a few) communicate w me effectively with email verification – but anything that requires a phone (Whatsapp for example) is inaccessible to folks like me. Thank you for your desire to include everyone – building a mobile phone only app will exclude many. With enormous appreciation for all you do x

        Reply ·
        1. Susan Peirce Thompson

          Suzanne, we will be sure that our app is fully flexible–available on desktop, laptop, tablet, and phone (phones of all kinds). We’re on it!!!
          And…GOOD FOR YOU for kicking your phone addiction! I feel ya! High fives!!!
          Here’s to having options in how we live and connect,
          Susan

          Reply ·
          1. Suzanne Balaban

            Thank you SO much. Rock on SPT. You have an army behind you.

          2. Rissa B

            What about iPads? That is all I have. Thank you.

  21. David Rodgers

    This year I had an acute heart attack on 1/16/21 and got two stents. Fortunately, I left the hospital in 24 hours on my own power. At the time I was in the obese weight category.

    For 5 months I worked in an up and down and was able to drop 11 pounds. Stumbled upon BLE again in some way and on 6/15/2021 I read the book and started my own program. From then until now, 10/26/ 2021 (a little over 4 months), I dropped 41 more pounds (total of 52 pounds) and am now normal weight and living in a bright body and I am thrilled.

    I adjusted my goal twice and decided to go 6 more pounds so I am entering maintenance shortly. That means going from 207 (as a 66-year-old, 5’7″, male to 149). The benefits I can list on a very long list, but the best one was what my wife said recently, “I’ve got my boyfriend back.”

    This is an amazing process and I know I will be able to maintain this for decades to come. I have done this all just from the book, the few introductory videos, and the free Facebook group. I knew doing the boot camp would be too much of a distraction for me, but I have to say, what you have put together is nothing short of miraculous if can get these types of results pretty much on my own.

    So, count me in. Your vision is amazing and I believe it will be achieved.

    Reply ·
    1. Susan Peirce Thompson

      David,

      I so loved reading your story just now.
      Thank you for sharing.

      Yup, people really can do this in all kinds of ways. And the membership vision I’ll describe in next week’s vlog will definitely unite the community a lot.

      I grinned pretty wide when I read that “boyfriend back” line. Tell your wife I said hi, and give her a fist bump from me, will ya?

      Love and health to you both,
      Susan

      Reply ·
  22. Rebeca Schiller

    Your marketing strategy and new model is brilliant! I’m interested in the coaching certification program (I have a certificate in holistic nutrition) and want to learn more when that rolls out and how I can combine my prior studies with the coaching course.

    Reply ·
  23. Diane

    I was not a fan of BLE as far as maintenance, research and cost goes. I’ve lost my weight, but some has crept back because maintenance was hard without clear boundaries. I’m glad to hear that these areas are being addressed, it has been a long time coming. I look forward to hearing all the details of the revised model before I decide whether to opt in.

    Reply ·
  24. Toni LaChine

    Dear Susan,
    This is so exciting. I can hardly wait to see what’s coming down the pike of this new adventure. And , I’m sure whatever is in the details will be brilliant. I have been here in this community since October 2017. I’ve been maintaining my 62lb weight loss for almost 3 years given a little weight creep the past few months. But still happy for where I am. Thank you, dear heart for your continued hard work and caring . I’m proud to be a Bright Lifer. Love, Toni❤️

    Reply ·
    1. Susan Peirce Thompson

      Toni,
      LOVE.
      Susan

      Reply ·
  25. Debbie Richmond

    SPT I am sooooo excited about the future with BLE. I am so grateful for what you do and what you have taught me. You are definitely a gift from heaven. I live in Australia and have always felt somewhat disconnected from the mothership. I cant wait to see what the changes might look like internationally. Bring on November 16th. Woop, Woop!!!!

    Reply ·
  26. Amber

    I am excited about the changes! I am a little confused about the app and what you said about it being central — I am hoping it will not be app-exclusive because that seems to contradict the widening of the tent. I personally have a smartphone, but 1) I don’t use it much, and 2) not everyone does, ESPECIALLY people who cannot afford them. So if the app is that central, it would leave a lot of people out. But overall, I love the idea of it becoming a more cohesive curriculum and with an overall view.

    Reply ·
    1. Bright Line Eating

      Thanks for your feedback, Amber. We’ll pass it along to our team. We certainly don’t want to shut anyone out–quite the opposite! 🧡

      Reply ·
  27. Elena

    Hi Susan, I wanted to say that you might have reached the 1 million already. Just by buying your book, I released 60 Lbs and inspired another 5 people in the U.S., Spain, and the Netherlands to buy the book and do the program. We didn’t do the boot camps or any of the programs in the website, so yo couldn’t know us and yet this diet has a big multiplier effect, that your goal might have been reached. By the way, thank you from the bottom of my heart. This diet has changed my life in so many positive ways that I will always be grateful to you. You have cracked the diet code and you are a huge gift to the world. Thank you again.

    Reply ·
    1. Susan Peirce Thompson

      Elena,
      You have an amazing point. We have NO IDEA how close or far we are from that 1 million by 2025 target.
      We will be setting up a database where you and all your friends can enter yourself. No idea when that project will be done, but stay tuned.
      Love!!!
      Susan

      Reply ·
  28. Pat

    So very much in favor of these changes to BLE! Congratulations SPT and to the whole team for listening – and evolving the program to be more accessible, inclusive, and affordable. Bright lines speak to me loud and clear, but I have never once weighed my food or done the boot camp. I exercise daily and modify the food plan to include an afternoon snack. I guess I am one of your “avatars” – I have been successful at weight loss and food freedom as an abstained doing “my” version of BLE for several years and I can’t wait to be included in a way that I have never felt before.

    Reply ·
    1. Susan Peirce Thompson

      BOOM! WELL DONE, PAT!!!
      I see you.
      Fist bump.
      🙂
      Susan

      Reply ·
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Important note!

You are viewing this website in English and our Membership materials are currently only available in English. We have a goal to translate the Membership into many other languages as soon as possible, but for now, if you join the Bright Lifers Membership, please note that our programs will be delivered in English.

Important note!

You are viewing this website in English and our Membership materials are currently only available in English. We have a goal to translate the Membership into many other languages as soon as possible, but for now, if you join the Bright Lifers Membership, please note that our programs will be delivered in English.

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