About Us - Bright Line Eating

Are you ready to find out if your brain is blocking you from losing weight?

OUR STORY

The seed of Bright Line Eating was planted in the deep stillness of Susan’s morning meditation on January 26th, 2014. The mandate from the universe was to write a book called Bright Line Eating to share the secrets of getting Happy, Thin, and Free with the world…

Susan was already in the habit of waking up at 5:00 a.m. to meditate and then take phone calls in 15-minute time-slots from the people she was helping to lose weight and get free from food addiction. But the very next morning, Susan set her alarm for 4:25 a.m. so she could be at her computer at 4:30 a.m. writing the book proposal for Bright Line Eating. After a couple of months of writing, she discovered that she needed a “platform” to have a shot at her book becoming a bestseller. She didn’t even know what a platform was. Discouraged, but determined not to give up, she knew she had to figure out the best way to grow a following. She was becoming more and more convinced that, with her Ph.D. in Brain and Cognitive Sciences, her years teaching a college course on the Psychology of Eating, and her decades of experience as a recovering food addict, she was in possession of a unique blend of knowledge and experience that the world needed and wanted to hear.

On August 5th, 2014, Susan started the Bright Line Eating email list and began sending out emails on a regular basis. The content was so novel, refreshing, and transformative that it started to spread rapidly. The first Bright Line Eating Boot Camp opened for registration in October of 2014. Susan capped the class size at 40 because she didn’t know if she could handle any more than that—she was still a tenured professor teaching full time, she was serving as the Assistant Chair of the Psychology Department, and she had three children under the age of seven. The first Boot Camp sold out and was a roaring success. Some of those original Campers are featured in our Goal Weight Gallery. Go check out some of their stories.

Very quickly, Susan found herself totally swamped by the correspondence and the amount of work it was taking to run Bright Line Eating. Her dear friend Chris Davis saw the toll the late nights and early mornings were taking on Susan’s physical and mental health, expressed concern, and asked if she could help in any way. On December 21st, 2014, Chris became the first full-time BLE employee. Susan had also been working with a web developer named Steven Gomez, who eventually came on full-time in April of 2015. In June of 2015, Julia Harold became the third full-time employee, and after the Food Freedom Boot Camp in October of 2015, with 2,000+ Boot Campers to serve, our ranks simply exploded. In line with our high-touch values, our biggest departments are in customer support and program delivery, but we of course also have people in marketing, project management, research, operations, and much more. Our team is now 23 strong, and as tight-knit and loving a bunch as you could ever hope to meet.

Our Values

LOVE
UNSTOPPABILITY
INTEGRITY
ACCEPTANCE
GENEROSITY
COMMUNITY & SERVICE
FREEDOM

LOVE
You’re not a number to us. We’re doing this for you. Yes, you.

UNSTOPPABILITY (Yes, we’ve coined the word.)
In Bright Line Eating, you don’t have to be perfect, you just have to be unstoppable.

INTEGRITY
We show up completely and authentically. We own our actions. We strive to do right by you.

ACCEPTANCE
We meet you wherever you’re at. No matter who you are or what you carry, bring it here.

GENEROSITY
Open-hearted giving is our way. We’re generous with our time, attention, support, and resources. And every now and then we’ll knock your socks off.

COMMUNITY & SERVICE
Through helping others, we help ourselves. We’re doing together what we could never do alone—celebrating, empowering, and sharing with one another every day.

FREEDOM
Freedom to eat in alignment with our intentions. Freedom to move through the world in a right-sized body. Freedom to live our true, authentic lives. Freedom to soar.

We do what we do because we’re on a mission to demonstrate that Bright Line Eating is the most effective weight loss solution in the world…and we’re amassing the data to prove it. We’re determined to spread the word far and wide so that anyone, anywhere, who is truly ready and willing to lose all their excess weight and keep it off long-term will have a proven roadmap that ensures their success.

Susan often comments that when she first started, her main passion was simply helping people to get Happy, Thin, and Free. She’d experienced so much pain in her life from years of bondage to addictive eating that she was on a mission to help as many people as she could to find freedom. These days, she’s surprised to note that growing and leading a world-class team has become an equally powerful mission.

Our core value, without a doubt, is love. We love what we’re doing and we’re here to help people. Period. We here at Bright Line Eating have the explicit goal of making BLE the best place in the world to work. We go the extra mile for our clients and we do it for one another, too.