Susan was already in the habit of waking up at 5:00 a.m. to meditate and then take phone calls in 15-minute time-slots from the people she was helping to lose weight and get free from food addiction. But the very next morning, Susan set her alarm for 4:25 a.m. so she could be at her computer at 4:30 a.m. writing the book proposal for Bright Line Eating. After a couple of months of writing, she discovered that she needed a “platform” to have a shot at her book becoming a bestseller. She didn’t even know what a platform was. Discouraged, but determined not to give up, she knew she had to figure out the best way to grow a following. She was becoming more and more convinced that, with her Ph.D. in Brain and Cognitive Sciences, her years teaching a college course on the Psychology of Eating, and her decades of experience as a recovering food addict, she was in possession of a unique blend of knowledge and experience that the world needed and wanted to hear.
On August 5th, 2014, Susan started the Bright Line Eating email list and began sending out emails on a regular basis. The content was so novel, refreshing, and transformative that it started to spread rapidly. The first Bright Line Eating Boot Camp opened for registration in October of 2014. Susan capped the class size at 40 because she didn’t know if she could handle any more than that—she was still a tenured professor teaching full time, she was serving as the Assistant Chair of the Psychology Department, and she had three children under the age of seven. The first Boot Camp sold out and was a roaring success. Some of those original Campers are featured in our Goal Weight Gallery. Go check out some of their stories.