The Birth of Bright Line Eating

The term “Bright Line” doesn’t come from psychology, it comes from the field of law. Recently, however, psychologists borrowed the term because it’s helpful for describing a specific approach to improving willpower and self-control.

Wikipedia defines a “bright-line rule” as:

“A clearly defined rule or standard, generally used in law, composed of objective factors which leaves little or no room for varying interpretation. The purpose of a bright-line rule is to produce predictable and consistent results in its application.”

I love that. “Predictable and consistent results.” I want those.

I was first introduced to the term “Bright Line” in late 2013 when I read Roy F. Baumeister and Jon Tierney’s bestselling book Willpower: Rediscovering the Greatest Human Strength. I was struck by a paragraph buried toward the end of the book where they wrote about using Bright Lines to bolster willpower.

This one little paragraph in Willpower really got me excited, because Bright Lines have been my go-to strategy for self-improvement for the past 20 years.

My first, cardinal Bright Line is NO DRUGS OR ALCOHOL, ever.

(The “ever” part is what makes it a Bright Line.)

Committing to that one Bright Line at the age of 20 totally changed my life.

But I was still fat.

So, soon after that, I started trying to apply Bright Lines to my eating.

I struggled for the next eight years to find a set of Bright Lines that would help me lose all my excess weight and keep it off. And all through those years, I got fatter, and fatter, and fatter.

But finally, in May of 2003, I found a 12-step program for food addiction that taught me the four Bright Lines that work:

  1. No sugar
  2. No flour
  3. Meals
  4. Weighed-and-measured quantities

Bam!

I shrank from a size 16 to a size 4 in six months.

I was finally happy, thin, and free!

I immediately dedicated every spare moment to helping others use Bright Lines to get happy, thin, and free, too.

Fast-forward eleven years.

I was sitting at my kitchen table, reading Willpower.

And I came across that fateful paragraph.

Roy Baumeister did a great job of describing the power of Bright Lines…but then he totally fumbled. Midway through the paragraph, he wrote that a Bright Line is “not practical for all self-control problems—a dieter cannot stop eating all food—but it works well in many situations.”

I stared at that sentence.

I couldn’t believe it.

The world’s foremost expert on willpower was unaware of the power of using Bright Lines to solve the biggest willpower problem there is: losing weight.

I was stupefied.

But, oh well. Lots of people are unaware of lots of things. I shook my head and went to work. The spring semester was about to start, and I had to prepare the syllabus for my course on the psychology of eating.

Then some time passed. I’m not sure how long. But before too long, something happened.

I remember the moment.

It was January 26th, 2014 at 5:30 a.m. Eastern time.

I was deep in my morning meditation. In the womb of that stillness, the idea to write a book came to me, fully formed, like a present all wrapped up with a pretty bow.

Bright Line Eating™.

  • A story of the tortures of obesity, depression and food addiction, followed by the joys of living happy, thin, and free
  • A practical manual to help people use Bright Lines to lose weight and get free from food obsession
  • A revolutionary account of the neuroscience and psychology that underlie the success of the Bright Line Eating™ approach

Of course I realized that, in a way, it would be presumptuous of me to write such a book. Thousands of people have been following Bright Line Eating™, under a variety of names, for years, and some have been dedicated to this way of life for literally decades. Lots of people have had much more dramatic success than I. There are eight or more 12-step food programs that advocate abstinence from problem foods and behaviors as a means of achieving freedom from compulsive or addictive eating.

So I was aware that this wasn’t a brand new idea.

But often a good idea isn’t new—it’s just a reformulation of approaches and concepts that have a very long history in other forms.

Plus, I knew that the science I had to share about why Bright Line Eating™ works, which I’ve been amassing over the past eleven years and teaching in my college course on the psychology of eating, has never been described in one place before, and the full narrative is beyond fascinating.

In any case, good or bad, the Bright Line Eating™ idea grabbed me and wouldn’t let go.

I immediately started getting up at 4:30 a.m. each morning to write for 30 minutes on the Bright Line Eating™ book proposal. I wrote faithfully, seven days a week, for weeks.

Meanwhile, I researched what it takes to get a book published by a major publishing house. One key element is that you have to have a platform, which is, basically, a readership. Apparently, publishing houses don’t really market books anymore. They expect you to do that. You have to build a platform for communicating with readers and letting them know about you and your work.

I found the whole idea of a platform very daunting, mainly because I didn’t have one. So, for a while, I just ignored that part of it and forged ahead writing the book proposal. But then, in email communications with book-writing coach Bill O’Hanlon, I learned about a process for building a platform that seemed somewhat doable, and I decided to get started.

Essentially, what happened then is that I fell in love with building the platform, and I put writing the book on the back burner.

Now now, don’t get excited. I’m still going to write the book. I’ve just gotten more bold about it. I’m now striving to make it a #1 New York Times Bestseller. And the only way to have a hope of that is to have a readership, a BIG readership, before the book is released.

There. I’m not ashamed to say it. My goal is nothing less than world domination.

Inasmuch as helping a whole lot of people to stop eating cookies counts as world domination.

So anyway, back to the platform. It turns out that an email list is the best platform there is. When you have someone’s email address, and permission to communicate with them about topics they really care about, you have the ability to inform them, months or even years down the line, about new work you’ve produced that they might really be interested in.

The equation is simple. The bigger your email list, the bigger your platform.

So, round about May of 2014, I started learning everything I could about how to build an email list.

The best way to get someone’s email address, and permission to send them messages, is to offer them something really good for free, and get them to sign up for your email list to get it.

And then you’ve got to send them relentlessly helpful content, on a regular basis, from then on.

So I spent the summer writing a free report called, “The Three Huge Mistakes That Almost Everyone Makes When They Try to Lose Weight.” I actually wrote two free reports before that one. The first one was compelling, but way too long. (Who me? Write something that’s way too long? Not possible. Lol.) The second was the right length, but not compelling enough. Then I finally hit the sweet spot with the Three Huge Mistakes. If you haven’t read it yet, you can download it for free right here.

By June I was done, and I was all ready to offer the free report online and launch my email list.

But then a very good friend of mine, accomplished psychologist and author Ron Friedman, pointed out that I really ought to have a personal website describing my background and credentials before I launch the list.

Ugh. I was frustrated by the delay, but saw the wisdom in his suggestion, so I spent the next two months working on creating a website. By a turn of luck I was put in touch with WordPress wizard Steven Gomez, and the process became much more fun.

Finally, on August 5th, 2014 I made the free report available online and officially “launched my list.” I sent out an excited email to 96 people announcing the launch. That night nearly 70 people downloaded the free report and joined the email list. Subscriptions were pouring in at a rate of about ten an hour, and snowballing. I was ecstatic!

The next day was…awful, awful, awful. The email host provider had a hardware malfunction and no one could sign up for the whole day.

The momentum was killed.

That’s one huge lesson I learned in 2014: technology is a wild beast. It creates unparalleled options, access, and opportunities, but freak snafus will happen from time to time. C’est la vie.

From then on, I stayed busy writing emails to send out to the list. By mid-September there were 340 subscribers. In October I created my first YouTube video and added 100 more.

By November I had written 20 solid emails, full of the science and practice of sustainable weight loss. People who downloaded the free report got added to the beginning of the sequence and received all 20 in order, spread out over 2-3 months.

Right from the beginning, many people on the list hit “reply” to my emails and let me know how grateful they were for the information I was providing. And many asked for more.

In short, they wanted a course on Bright Line Eating™.

So, dutiful professor that I am, I obliged.

On Tuesday, October 21st, 2014, I offered my first free webinar, “The Badly Behaving Brain: Why 2 Billion People Can’t Lose Weight.” Several hundred people signed up for the webinar, from all over the United States and Canada, plus a list of countries so long I can’t remember them all. There were folks from Denmark, Singapore, Colombia, Slovenia, Australia, Germany, England, Guatemala, and the Philippines, to name a few.

At the end of that webinar, I invited people to sign up for a six-week tele-class on Bright Line Eating™. I capped the class size at 40, but I really didn’t think that many people would sign up. I was expecting maybe twelve.

The course sold out.

And I lost a lot of sleep.

When I teach a college course, I just teach the course. I don’t work in admissions, registration, financial aid, the bursar’s office, or IT. For this course, I did everything. I was totally unprepared for how much work it would be.

But it was awesome!

Over the next several weeks I taught what I know about the science and practice of getting happy, thin, and free to the inaugural group of Bright Line Eating™ Boot Campers…and I witnessed lives being transformed.

I set up a private Facebook group so the members of the Boot Camp could give and receive support, ask questions, and cheer each other on. Nearly three-quarters of the people used the Facebook group during the course; many are still using it as a major source of support to this day.

Now that the Boot Camp is over I converted the Facebook group to a forum where people who are committed to using Bright Lines to live happy, thin, and free can support each other long-term. It’s an anonymous and fully secret group. If you search for it in Facebook you won’t find it. But if you want to join, you can email me at Susan@SusanPT.com and I’ll send you more information.

The six-week Boot Camp was successful beyond my wildest expectations. People who participated in the program lost a lot of weight (17 pounds on average, with 33.5 pounds on the high end and 7-8 pounds on the low end). But more than that, many talked about the impact of the program in the strongest of terms. On the final survey, people wrote things like:

“I absolutely feel this is the program for me.”

“I feel empowered to have hope for myself. I feel genuinely proud of myself and strong.”

“I feel free and at peace. THANK YOU!!!”

So rewarding.

So here it is, early January of 2015. Since the Boot Camp ended I have added a Platinum Coaching Group to my list of services. And I’m looking ahead to the next Boot Camp. This one is going to be longer and I’m adding a whole lot more content. Bright Line Eating™ keeps growing and evolving. It’s taking on a life of its own.

There you have it. The birth of a movement. There are nearly 1,000 members so far, and I hope that by the end of 2015 that number will be more like 10,000.

For my part, I intend to put out a new blog every Thursday, and work my hardest, one day at a time, to share the science and practice of sustainable weight loss with everyone who wants to get HAPPY, THIN, AND FREE.

Thanks for reading!

With love,

Susan

P.S. – Please scroll down and leave a comment and let me know that you’re here! I know y’all have been reading my emails all by your lonesome for the past four months, but on a BLOG you can leave a COMMENT! Please do!

Comments

  1. Chris

    This is so intriguing! It’s empowering to know that Bright Lines can lead me to being happy, thin, and free. I cannot wait until Susan’s book takes over the world!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      “Empowering” is a great word for it, Chris! 🙂

      Reply ·
    2. Michelle Solis

      I love this blog! I’m going to remember the bright line rule as it sums it up…”predictable and consistent results,” who wouldn’t want that in their life?

      Write that book!! I look forward to seeing you on Oprah one day very soon.

      Michelle

      Reply ·
  2. Edward Phillips

    Hello Susan,
    I have been quietly following (quiet by not writing anything, just watching and reading) your progress since almost the beginning and would now like to take the time to say… WOW!
    Your progress report in this blog and the email before with your 5 year journal and the “new year” in review has really captured my attention. I am witnessing a remarkable way of helping so many people that are struggling with their weight and their food eating disorders.
    As you know I am in FA and I have been so blessed with a weight loss of 95-99 lbs for almost 4 years now! Each time I jump on the scale; it is the about the same number (or close by 1-3 lbs). I am blown away by the fact that this person who has struggled ALL MY LIFE, can maintain this! I expect “the shoe to drop” at any moment and my run will be over and I will get fat again…But it hasn’t happened! I can only praise God for the stability this has brought my life.
    Please continue with what you are doing!
    Can I help in any way? I can truly see so many people being helped by the realization that there is HOPE!
    Your AWOL buddy,
    ED!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Hey Ed! Thanks for finally breaking your silence! 🙂
      I’m so glad to hear you’re still sticking to your Bright Lines and staying strong.
      I witnessed your transformation and it was AMAZING. You’re hardly recognizable.
      FA has really worked for you. It’s a powerful vehicle for bringing the miracle of the Bright Lines into people’s lives.
      I hope your new job is going great. Stay in touch, my friend!
      With love,
      Susan

      Reply ·
      1. Michelle

        It’s nice to see that someone has been able to loose around 100 lbs and keep it off. I have been struggling with weight since college and got way out of control after the birth of my son. I am frustrated and disappointed that I can’t seem to keep the weight off. I lost 50 lbs last year 1/2 of my weight loss goal only to gain it back. I get overwhelmed with all the information and diets out there it’s nice to hear a fresh approach and one that seems to make the most sence. I took the test. And I am a 10 which I pretty much figured I would be. Now to figure out how to cut out and replace the foods that are an everyday habit. I have to be honest and say I am overwhelmed and don’t even know how to begin but I am grateful to have a beginning of finally ridding myself of this food prison :). I quit smoking 19 years ago it was hard but I did it and I will do this too.

        Reply ·
        1. Lori Gallagher

          Michelle, about 2 years ago I too lost about 50lbs, half of my goal, and then gained it all back. Very disappointed in myself. I quit smoking 22 years ago as well. I think about that now and most likely unknowingly used the Bright Line approach in such that I drew a line and didn’t cross it knowing that if I had just one cigarette it would be my downfall. I’ve tried various ways to lose weight and you’re right, the information out here about diet and exercise is overwhelming. This is the my first attempt at trying Bright Line Eating and understanding the approach to “rewiring” my brain. Sounds like video #3 will give the information needed to get started.
          Best of luck to you! You’re right, It’s time to break out of this “food prison”.

          Reply ·
  3. Donna Grant

    Keep up the good work! I am in awe of your energy, focus, determination, and perseverance. I like your ideas and your approach.

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Hey Donna! Thanks!!! 🙂
      xo
      Susan

      Reply ·
  4. Denise

    Being a weight loss nutritional coach, I have enjoyed hearing about your journey to the point that you are at now. I look forward to hearing all you have in terms of knowledge on the psychology of eating. Thanks for sharing your story, and good luck with the future and all it holds…you are making a positive mark in the world.
    Denise

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Thanks, Denise!
      The best way to access the science on the psychology of eating is to catch one of my free webinars. I give one from time to time. Are you on my email list? If so, you’ll receive an email before every webinar inviting you to register for it.
      Enjoy,
      Susan

      Reply ·
  5. Angela I.

    Awesome Susan!

    Reply ·
    1. Charlotte

      Hi Susan,
      I loved hearing about your journey creating Bright Line Eating and feel very fortunate that I was part of the first BLE Bootcamp. I learned so much and feel confident I will be able to maintain my goal weight with all the tools and information that the BLE Bootcamp supplied. I wish you much success with your book and future bootcamps.
      Charlotte

      Reply ·
    2. Susan Peirce Thompson, Ph.D.

      Thanks, Angela!

      Reply ·
  6. Mellena Carlyss Kess

    You have imprinted the principles of Bright Line Eating and the life goal “Happy, thin and free!” forever on my heart!
    Susan, we reap what we sow…. that’s the law of the harvest! You are sowing precious, life changing information… your crop will be amazing……!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      You’re a gem, Mellena! Thank you so much for your gorgeous comment!! xoxo

      Reply ·
  7. Joseph Magliocco

    Love this blog post. It inspires me to try something big and totally out of my comfort zone. However, I’m not ready for that big thing to be bright line eating. I’m fascinated by the science behind it that Susan has shared but it seems way to restrictive to me. I guess I’m not at my bottom yet. I least I’m familiar with it so I know it’s out there if I need it. Thanks for making it available to us Susan. Good luck with book. I’m glad my email address is helping you toward your goal. I look forward to future blog posts.

    Reply ·
  8. sue

    I thoroughly enjoyed your blog. Especially liked the process
    Of your journey.

    Reply ·
  9. Mary Kay

    I’m here. I’m reading. I’m a sponge for some Susan 🙂 I’m teachable. I’m a work in progress. Your gifts are making a difference!! Thank you for your service! <3 MK

    Reply ·
  10. Teresa

    Hi Susan,
    After coming off the Bright Line Eating Bootcamp and losing almost 20 pounds, I just wanted to say how great this program is and I have never had such a confident way of eating and way to understand my addiction to food and to handle it. All the work you have put into this has been extraordinary. Thanks for all your dedication. Kudos to you on the success of your heartfelt, knowledgeable program you created! I had no idea it took that much and more to get the movement going, but you did very well and I love it. I can see BLE for my future and can’t wait to get others to join this movement, I can help lead them to feel happy, thin and free too!

    Reply ·
  11. Julaine

    As one of the fortunate participants in the inaugural BLE Boot Camp, I just want to say, “Thank You!” It’s such fun to know the ‘story behind the story’! I applaud your stick-to-itness and your passion for sharing the tools that have helped me, for one, to truly become happy, thin and free! It is an amazing journey and I am honored and grateful to be a lucky recipient of all of your love! Can’t wait to read your book and share it with others!

    Reply ·
  12. Rita Goebert

    Susan, no doubt in my mind that you truly walk the talk and are an inspiration to all of us who have struggled with addiction to unhealthy amounts of certain foods. I pray that folks will take your message to their hearts and be as blessed as we have become by following the Bright Line Eating program. I am a walking miracle myself. My medical doctors are amazed by my weight loss that has been sustained since October 2011. That is the kind of hope you are offering people by your personal example. Please continue to persevere just as you did in climbing Yosemite ‘ Half Dome.

    Reply ·
  13. Beth

    Hi Susan I am also one of your silent followers, not l
    Commenting to often. You are doing a great job … Keep it up and let us know when that book comes out.

    Reply ·
  14. Roberta Joiner

    this is quite a journey and quite an accomplishment! You have amazing energy and drive not to mention your ability to cut to the chase and get to the core of a food problem. Thanks for sharing this info!

    Reply ·
  15. donna

    Susan,

    You have been a constant inspiration for me for several years! I appreciate all of your hard work and dedication to helping even more people learn to lose and keep off weight through this site, webinars, etc. You are giving people who have lost hope, hope again as well as a means of support. Thank you and good luck writing your best seller!

    Reply ·
  16. Lori Wilson

    Excellent Susan. Excellent. I enjoyed reading your blog and will also get your book when it is out.

    Reply ·
  17. Linden Morris Delrio

    I loved reading this story of BLE evolution. I am lucky to be able to count myself as one of the original participants of the inaugural BLE Bootcamp and YES!!! I am and it is still going strong! A stellar 33 pound weight loss to date with another 22 to go!…with no signs of letting up. This stuff really works! Don’t I know it! I love Susan. I love her work. I love that I had the good fortune to be able to implement BLE into my life and be so successful thus far. My only regret would be that I had done this sooner! Many successes on numerous fronts, await all who enter the sacred halls of BLE!

    Reply ·
  18. Denise Street

    Susan, I enjoy your emails, you have crudentials and herstories to contribute to the world. I’ve tried several times to go to a 12 step program that didn’t really touch me the way that I needed to be touched. I met my coach, where we do sessions by skype….perhaps that is something you already do . The mind is a terible thing to waste you know. As I work with my coach , I realized that food was really the only thing that I had control over. I was in my own self imposed prison of obessing with what I would or wouldn’t eat. I’ve worked with Richard Simmons back in the day where I traveled on one of his cruises but still never got it. I never got that in oder to have this healthy change , I needed to change my mind. I am so much happier and on the way down to a very comfortable place within knowing the the magic that I searched for was always inside. Anyway..I will be looking forward to reading your book, so keep me posted. Blessings you Denise Street

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Denise, I am so happy you have found someone to work with who touches your heart and soul and is helping you to heal. An excellent coach is a very powerful thing indeed. It sounds like you are getting some amazing insights from your sessions with her. Much love, my dear!

      Reply ·
  19. Cheryl

    Susan –
    Love the blog! I had been watching a number of people over the past couple years (Ed and others!) who had successfully lost weight and maintained it by following Bright Line Eating. I finally took the plunge and joined your first boot camp, and I’m now on day 71 of BLE, with over 25 pounds lost. And more importantly, I’m feeling great. I love the simplicity of Bright Line Eating, and all of the information, tools and advice you provided during the boot camp were great. I still have quite a way to go on my journey to goal weight, but taking it just one day at a time. Thanks so much, and best to you as you work toward helping others.
    Cheryl

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Awwww, Cheryl! Love to hear this! You’re doing great! Drop me a line here and there and keep me posted, okay!?!!

      Reply ·
  20. Rose N.

    I am enjoying where you are on this journey and blessed to be able to enjoy it with you! Looking forward to where all of us are going together! Much peace being sent your way!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Yes, Rose! It’s so great to be traveling this road together. Bright Line Eaters, UNITE!

      Reply ·
  21. Marianne Marsh

    Thanks to you and a bunch of others on the journey toward peace with their food and their bodies, I too went from a size 16 (sometimes an 18, truth be told) to a size 4 in six months. A couple of weeks ago, I wore a bikini for the first time in my life–at age 57! I wasn’t even holding my breath.

    For FORTY YEARS I hated my body and myself. This is no longer true. For me, it’s not just Bright Line Eating. It’s Bright Line Living!!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      WooooHooooo!!! Marianne, you are an INSPIRATION and a BEACON OF HOPE!

      You go, girl! Rock that bikini!!!!

      Reply ·
  22. Johnb650

    Great blog! I am loving it!! Will come back again. I am taking your feeds also aeeckffdeegb

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Excellent!

      Reply ·
  23. Alease

    Hello, you used to write fantastic, but the last several posts have been kinda boring… I miss your great writings. Past few posts are just a little bit out of track! come on!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      So sorry, Alease! I wish I could hit it out of the park for you every time. I’ll keep trying…

      Reply ·
  24. Jeanene

    Watched your video that I received via email from Joey and now have found your website. Intrigued by the idea of Bright Line Eating. Looking forward to that bestseller and hopeful you might be doing another Boot Camp soon? I need this now!!!!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Hi Jeanene, your timing is impeccable. It’s February 2015 and my thoughts these days are to offer 2 Boot Camps a year…and the next one is indeed coming up. There will be a 4th video for people who are interested. It will share more information. So stay tuned! (But just a tip, if you’re interested in the Boot Camp, check out that 4th video right away, because the last Boot Camp sold out…)
      And for those who are wondering what we’re talking about, go here to see! https://susanpt.leadpages.net/plc1landing/

      Reply ·
  25. Wendy

    I’m here! And so excited to have found you!

    Reply ·
    1. Susan Peirce Thompson, Ph.D.

      Yaaayyy, Wendy! Welcome to the Bright Line Eating Movement!!!

      Reply ·
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  45. Annie

    Hi Susan,

    I just wanted to drop a note to say thank you. I’m not overweight, in fact I’m thin, but your recent videos and conversation with Katie Mae helped me realize that I’m a 5-6 on the susceptibility scale. What a life-changing concept! I’m so grateful to understand it, especially because I’m about to start a new career as a plant-based health coach and it will help me understand my clients better. I plan to tell all of them about your work.

    You’re a great writer and communicator: clear, articulate, and passionate. I can tell how much you care about helping people.

    Thanks again, and I can’t wait to buy your book!
    Annie

    Reply ·
  46. Cher Anderson

    Hey Susan,
    I so excited!!!! I have been attending a 12 step program with a friend for the last 4 years and have learned so much even though I don’t have the addiction with which they are suffering. I have learned much! I am also a personal trainer and group fitness instructor and I teach theses Bright Line concepts without knowing the “proper names”, it was so encouraging to have someone with your credentials to confirm what I have been teaching my clients. Amazing how God has pulled this all together for me to prayerfully make a change in my little part of the world. I am hoping to get in to the Boot Camp. Funny I teach physical Boot Camp at the YMCA!
    Thanks for all your effort and hard work, may you reap the blessings.

    Reply ·
  47. Mary Sparks

    Hopeful.

    Reply ·
  48. Jean Montgomery

    Dear Susan,

    I sent you an email, I hope you got it. I am feeling more in control of my life then I ever have. And, this is only day four off sugar and flour. Thank you so very much for gifting me, gifting the world this new way of eating. You are a beautiful soul.

    My love to you,
    Jean

    Reply ·
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  50. chris

    I think what you have done with Eric is amazing, I have never had to diet before and recognize most are quick fixes and costly so upon seeing Eric I asked him and he recommended bright line, so hear i am. What do I do? i have several family members to suggest this to, if I can do it myself. thx

    Reply ·
  51. Sherri Torrez

    Hi, Susan! I just discovered you last night when I received a notification e-mail from my YouTube subscription, “Jeff Walker has just uploaded a new video.” Wow! By just that one video and reading this blog post, you are already inspiring me on so many levels, my future business, my future weight loss and along with these, increased levels of excellence in many other areas and of my life. (Who knew that following Jeff for business training could lead me to someone like you, that can help me with personal development?) I feel very blessed and grateful for being introduced to you! Thank you for sharing your gifts with the world!!

    Reply ·
  52. Barbara Klag

    Hi, Susan, I heard you early this a.m. on the Health Bridge podcast with Pedram Sojai and I like the way you sound and what you have to say! Then I started finding out more about you and you are amazing! I am looking forward to the next session of the boot camp! My husband and I are leaving on a cruise in 2 days and I plan to use your blog to keep the Bright Line in focus. This will be the no weight gain cruise!!
    Thanks for your inspiration at this critical juncture! Will post after the cruise, I am that confident!

    Reply ·
  53. Betsy Andreycak

    I started receiving info from you a couple months ago but have not really looked at it till now. And I’ll continue to read and take in more.

    I have a friend who I’ve known since 1985 from OA and I’ve been in and out of those rooms ever since with her. About 2 years ago she joined FA and was able to take off 65 lbs and she looks wonderful and is doing so well! I went to an FA meeting 2 weeks ago and have talked to a couple recovering FAers but in short I’m petrified of giving up both sugar and flour but I know that it is my only answer!! I’m afraid of giving myself to the program and trusting myself to work with an FA sponsor.

    I have spent so much money in the last 10 years trying to work a few different programs to no avail because I will not do what I’m told. I’m desperate to get well – body mind and spirit – but I just keep spinning my wheels.

    I am 5’3″ and 220lbs. My highest weight was 225 at one point. Oh and I’m 61 years old!!

    Just needed to reach out and let you know I’m here and I want to get well!!!

    Betsy

    Reply ·
  54. Sue Fleenor

    I heard you on a recent Health Bridge podcast where you spoke of food addiction. What you said really resonated with me so I wanted to learn more about bright line eating. I’ve added my name to your email list.
    Thank you!

    Reply ·
  55. Maria Hillegas

    Hi – a friend just turned me on to your information. Very interested in learning more.

    Reply ·
  56. Jason

    I cant say how greatful I feel to find this, I have fought the weight battle a few times in the last 22 years, sometimes staying healthy for a good stretch, sometimes not…I know this will work because when I look back at the most successful periods of health and weight managment Ive had, they were always the ones were i was fed up with “garbage food” hindering or stalling all my efforts and out of frustration, drew a “bright line” …what i ddnt know was that i was an addict , untill recently through journaling my eating and ge effects of the foods i ate, a suspicious pattern began to apear with certian “trigger foods”… then i watched your video … i have to say of all the mail lists im on, so many sending content with some new ‘offer’ nearly daily, yours is the one i scrool down looking for,and already i sent it to my father, actually most of my family could use this, i think… lets hope they like it as much as i do and get on board…keep going, dont hesitate to ask for help if you need it, though spirit has put you and your tallents to work because you can launch this in a way that will reach manny, its for all of us, and im sure many hands are just waiting for a chance to help…..I will stay tuned with an egger ear and wish all of us the very best.
    with love ,
    one love ..

    Reply ·
  57. Donna

    Yes, i think you have the key. Change your brain and change your life. We need to know how to support ourselves while our brain changes so we can live the life we dream. Wonderful work and presentations. Thank you

    Reply ·
  58. Elaine

    I’m loving this. It speaks to me and to my ambitions and dreams. Can’t wait to read and hear more.

    Reply ·
  59. Kim

    just watched your videos. here is what I tried to write but am not on facebook. sent to Gary and Valerie but realize I can writ you here:

    I encountered the 12-steps of FAA almost 30 years ago and it worked It works. And, hearing all the science NOW known around why it works, makes me even more dedicated, rather, rededicated, to return to the Food Plan I learned those 30 years ago and the principles that go with it. THANK YOU!!!

    Reply ·
  60. Ira

    It is actually different, very logical, and i am welling to try this…. since nothing else has worked by now 🙂 because i was relying on my willpower 🙂 And i have heard one thing that i am wiling to adders more strongly…. The “cravings”… they seem like very scary thing… Why? Because we “focus to inside” and feel disconnected, and as you sad no gratitude. I would set my Bright light to ” if cravings you must hug somebody very strongly :))))”. Dear Susan I believe that you have already covered this issues, and that maybe the Bright lines do not function this way, but i had just saw the videos before 1 hour and this is how i feel:). I am looking forward to see more and at least starting to be more aware on my poor exhausted willpower battery 🙂 Love Ira

    Reply ·
  61. Kathleen

    I saw your first two videos but I am now having difficulty viewing a third…also, is there a fourth?
    Please let me know how I can view the other video(s).
    Thanks!

    Reply ·
  62. Christiane

    Laura Trumbell at Evolving Wisdom sent a link to your video today. I’m currently 50 lbs overweight and like your sample demographic, am fully aware of the reasons why and what to do to lose weight. I look forward to more videos and writings, including that book of yours!

    Reply ·
  63. Jean Kunzle

    I am currently taking tests to have Bariatric surgery in Nov/Dec. But I am going to try this and if it works for me I will cancel the surgery. It would be wonderful to be able to cancel surgery.

    Reply ·
  64. Pam

    Susan,
    I’ve just found your work. I’m sure you can remember when you were 28 and had ‘that moment’ of realization: ‘is this true?’ ‘Really?’ ‘Can I trust this?’ ‘It appears to be fundamentally sound’–all those thoughts and more are moving through my heart, soul, and spirit just now. My ‘moment’ just might be occurring now, as I write this reply (however 3 decades later than your ‘moment’). I’m a 7 on your susceptibility scale and I believe I just might test the waters. I’m going to keep following you & thank you for your raw honesty. P.S. Bright lines makes sense in many areas since recovering alcoholics don’t stop drinking…they CHOOSE to drink something different…so can’t we CHOOSE to eat something different? (A nod towards the book, ‘Willpower’). Deep within my spirit, the flicker of hope has begun to burn brighter. Thank you.

    Reply ·
  65. Beth

    I, too, have just discovered you and am completely intrigued. I’ve just begun to realize no flour, no sugar and want to learn more. I scored a 9 and ditto to Pam’s comments above – it makes so much sense and the flicker of hope has begun to burn brighter. Thank you so much! Can’t wait to read more!

    Reply ·
  66. Kathy

    I am ready! How can I assure a spot in the next bootcamp?

    Reply ·
  67. Heidi

    How does one follow your plan, yet have family members that won’t eat the same way? My husband is completely not interested in eating the way I would like to, therefore I end up having to make meals for him and our 3 children (who, of course, want to eat his foods) and then I never have time to make my own version of ‘healthy’ food. I have been derailed by the temptations of their food and am always short on time making 2 separate meal plans. What does one do? I am at such a loss ?.

    Reply ·
  68. Teresa Sloan

    Fantastic work, can’t wait for the book.

    Reply ·
  69. Carol

    I loved the part on willpower! I have been on a leptin/insulin resistance eating program for 2 months and have lost 18 lbs (need to lose over 150 total) but am having a hard time with stress-triggered comfort eating (am a 10+ on your survey scale and work as a member of a mental health crisis management team :). I now working on your suggestions to replenish my willpower stores. Thanks!!! Carol PS: Can’t wait for video 4

    Reply ·
  70. Trudie

    I’m here Susan.

    Reply ·
  71. Rana

    Dear Susan,

    I watched your videos and love what you are doing and am very interested in trying this out and signing up for the boot camp .. I just have a couple of questions:

    1. I am a mother of four (ages 14, 12, 9, and 3) and would like to know if the program and food plans can be followed by all of us as I would hate to have to prepare separate meals three times a day – my children are of average weights for their ages and I’m not aiming for them to lose weight but to eat healthy and adopt healthy eating habits.

    2. I live in the Middle East and hate it when a program suggests recipes that include ingredients specific to the US that are not available globally – can you give me insight on this?

    3. If weight loss of significant pounds is achieved how do you suggest preventing sagging of the skin in areas like the stomach, arms, thighs etc if time limits prevent daily rigorous workouts and weight training?

    Looking forward to hearing back from you.
    Thank you so much!

    Regards,
    Rana

    Reply ·
  72. Karen Bouchard

    As a two year WW member, who has not reached her goal weight yet (despite diligent tracking, weighing, and measuring…with an on and off the wagon frustrated mentality). I am intrigued, and ready to be happy, thin, and free! Thank you for bringing this to the world wrapped in such a captivating package!
    PS I could listen to you speak for hours!!
    Thank you much!

    Reply ·
  73. linda

    I’m anxious to fine out the details of Bright Line Living. I’m signed up for the webinar on Thursday nite. I have listened to the three videos & look forward to the webinar. I turn 67 in January & I hope to see that new age with less lbs!

    Reply ·
  74. Linda Mikels

    I would love to watch the webinar Badly Behaving Brain again. So much information! Is that possible!

    Reply ·
  75. Susan

    I signed up for the boot camp but haven’t gotten any information about it yet like the login email or meal plans. How and when do I get that? I’m wanting to start this program as soon as possible. Any help would be great! 🙂

    Reply ·
  76. Irma

    I would love tp participate on one of your boot camp I think this is exactly
    What I need I mso sick and tied of been fat

    Reply ·
  77. Sally Smith

    I was able to view the videos (1 through 3), but missed out on signing up for the Boot Camp. I am very intrigued by the information presented and would like an opportunity to participate. When will the next boot camp begin, or is there an interim program of activities I can work on between now and when the next boot camp begins?

    Reply ·
  78. Jennie

    Hi Susan. I heard you speak today at PLF Live and you piqued my curiosity. After visiting this part of your website I’m excited to dive into more content. Using the term “revolutionary” may sound like hyperbole, but I think you’ve created something truly awesome here. Huge thanks.

    Reply ·
  79. Fran

    I just want to say I had the opportunity to meet Susan in person at an event this past weekend and WOW!! She is an amazing inspiration for those of us working in the health world and an extremely humble person who WILL change the world. Can’t wait for the book Susan!

    Reply ·
  80. David

    “I hope that by the end of 2015 that number will be more like 10,000”

    … would you have thought in your wildest dreams that if would end up way, way higher — after your last Boot Camp launch, with Ocean Robbins? 🙂

    Reply ·
  81. Laura Lee Nastri

    Day one, again, trying your program for the first time. Don’t know much about it, have a friend who is doing it with her sister in law, so am trying it. Feel discouraged, unsure, defeated after years of yo-yo dieting, binging, cleansing, fasting, up and down the scales. Just for today, I am going off sugar, gluten and dairy. Then I will see if I need to do anything else. Missing coffee with honey or agave, don’t like it straight. Have 12 step program background, and will seek out help. the friend who is doing your program is my AA sponsor, so that should help! Wish me luck. Laura Lee *(*

    Reply ·
  82. Bryan

    I love the movement and all your work, Susan. I lost 8 pounds in my first week, and I was never hungry. Thank you so much!

    Reply ·
  83. Michelle

    The Bright Line Eating Program sounds like it can work and you and others are saying it does in fact work. My question is, how? How do I cut out sugar? How do I cut out flour? How do I stop myself from eating free sweets and bakery goods when I’m at work? I want to stop, but I don’t seem to be able to stop!! Then I get angry at myself for having no willpower, no self-control. How do I “just say no”?

    Reply ·
  84. Terry McCown Eoff

    I definitely think I need help. Is there a place where I can find a shopping List..recipes and measures to get me started?

    Reply ·
  85. Carol

    Would like to loose about 40 pounds and discover the bright line eating philosophy.

    Reply ·
  86. sharron myers

    i am 75 years young and 40 lbs overweight. My weight problem started about 20 years ago with the onset of fibromyalgia. I have tried EVERY program, bought every book and lost weight only to gain it back and then some. Not a new story but it is my story. What is your program and how do I get more info? Please do not publish this in a public forum.
    Thanks
    S. M.

    Reply ·
  87. Kathy

    I went to my first OA meeting online last night and found your videos today
    I’m encouraged

    Reply ·
  88. Debbie

    A simple “thank you”- you’re right, the idea doesn’t need to be brand new, just a rethinking – I appreciate your work

    Reply ·
  89. Steve Vos

    Hey Susan, neat story. Your video(s) also rock. Glad you have realistic expectations. Forget world domination.
    Let your legacy be and your tombstone read: SUSAN HELPED MANY PEOPLE FROM EATING COOKIES
    So funny. Thanks
    Steve

    Reply ·
  90. DianeR

    I love your videos and really need the bootcamp, please hurry.
    My goal is to live long enough to watch my four grandchildren grow up. I will be 62 next month and have been obese for 20 years. Recently I have gained 27lbs in 7 weeks. This overeating is killing me.

    Reply ·
  91. Silvia

    Susan, great, inspiring videos!
    I am an organic cook for a small private college. How am I going to stick to my 3 meals a day, when I have to taste the food till it is perfect? Aside from that, desserts have sugar, cake is baked with flour…..?????
    I would like to loose 20 pounds (actual weight 138 lb, age 62), which I gained in the last 2 years after I quit smoking (it is crystal clear which type I am), most of it around my waist.
    From earlier experience I know, that I can not smoke one cigarette without being in danger.
    How could I succeed getting off sugar and flour, when I have to cook with it?
    How am I going to stick to 3 meals, when I have to taste food?
    What do other people do in similar circumstances?

    Reply ·
  92. Annalisa

    Susan,

    Where do I begin … thank you x 100,000!!! I am now 37 and I have been struggling with food addiction since the age of seven. I have been anorexic, bulimic, an emotional over eater and a compulsive over eater. At my lowest, I have eaten food out of a garbage can, blown an entire $20 on vending machine food and eaten it and ordered a large pizza and eaten the entire thing and stuck my fingers down my throat. I have felt my skin stretching from eating too much. I have withdrawn from social activities because I was ‘too fat’ to attend. I truly was a slave to food. I used it because it was a ‘socially acceptable’ addiction. There were times when hated myself every minute of every single day.

    I received your emails and videos through Louise Hay’s email list. I have been using your information for the last five days and I have seen a tremendous improvement in my life. I am not adhering to the ‘No sugar’ ‘No flour’ bright lines, rather I am adhering to pre-planning three meals plus one fruit snack in the afternoon. I am planning my meals in the morning before my willpower gets depleted and I am am packing my meals ahead of time and taking them with me.

    Thank you for your tremendous support and encouragement and also for taking the time to share this information with people like me. You have given me hope.

    I am truly grateful,
    Annalisa

    Reply ·
  93. Jam Brown

    I echo what so many have said here. I am a big believer in synchronicity and I KNOW your information fell on my ears at a time where I was ready to hear it. It’s been a week since I’ve been off of sugar and flour since listening to your videos one day at work and I’m a believer. Even though I’m a 3 on the susceptibility scale I can definitely get behind everything you laid out from the 3 meals a day, to the hormonal changes as a result of eating (or not) sugar and flour and the myth of needing to exercise to lose weight. I can’t remember a time in my life where I was free from the menace of gaining any weight that i’ve lost over many attempts back. Time and again it has come back, now with my 50th birthday coming in October I am determined to see it looking and feeling Happy Thin and Free! Thank you Susan, I wish you lived next door to me LOL 🙂

    Reply ·
  94. Tricia

    Susan,

    I listened to your interview with Dr Lynn Johnson today and I am intrigued by what I learned. It is so different from what I have thought for most of my lifetime (which probably explains my own struggles with weight). I am looking forward to learning more.

    Reply ·
  95. Sandy Lang

    Hi Susan. I watched the first three free videos and became so hopeful! I am a Masters Level Social Worker and have helped so many people with so many issues, but never “food issues”. I have battled the weight issue all of my life from age 12. It’s been a really bumpy ride, too. If there’s a diet, I’ve tried it. If there were supplements that boast magic weight loss (if all else has failed) I had bought them and sent them back for money back guarantee. I really feel strongly that Bright Light Eating is the answer for me, but alas, I am no longer working and am care taker for my disabled husband 24/7. So we are on a fixed income and there is just no way I can afford the program. $997. just isn’t a reality for me. We have filed bankruptcy because of my husband’s medical bills. I was so ashamed. But there was no way out. That is at least one monkey off my back. I though if I went online I could try to piece the program together for myself. But that is not happening. If there’s an overeaters anonymous book you use maybe I could buy that to get started. But its the bright line eating that I KNOW I NEED! Could I purchase one of your books? Would that help me get the picture? I know it defeats your purpose to help me with books, etc. I realize that’s why you developed an entire program to follow. But any assistance you could give me to get ball and run with it are greatly appreciated. Ciao for now, Susan

    Reply ·
  96. Carrie

    Afraid to fail again, afraid to succeed, and afraid of the commitment. I have seen your program work for one of my best friends so I’m not sure why I haven’t joined.

    Reply ·
  97. Deborah Roberts

    How do you sign up to boot camp

    Reply ·
  98. Ellen Emmerich

    Your knowledge of the psychology of eating as well as your personal story of struggle with food are really inspiring to me. I look forward to seeing your name at the top of the New York Times Bestsellers List soon!

    Reply ·
  99. Sandy Doyle

    Hello,
    I have stumbled upon this program. I am very interested but don’t know how to find out about how to join, etc.
    I am reaching out to find out the logistics. Please help?
    Sandy

    Reply ·
  100. Akasha

    Hi,
    I just heard your name mentioned today when some members of a group I was attending were talking about their need to diet. Your approach was talked about briefly so I thought I would visit. I like what I’ve just read and will be back soon to read some more. Thank you.

    Reply ·
  101. Kelly D

    Your videos provoked so much thought, which in turn evoked so much emotion in me. I am so sad to recognize so much of myself in them, justified and somehow validated that I AM different and why so many efforts have failed, scared beyond belief as a foodie who really loves food–both the preparation for family & friends and the eating, wondering if this is really what I want to do, unsure of who the slim me is as it’s been 10 years since I was anywhere near my right weight…
    I’ve been following what I gathered from a friend who is doing your boot camp and it is hard, but doable. She says the boot camp and info that comes with it is invaluable. I know I’m not 100% committed, but I’m just taking it one day at a time as the future this entails is overwhelmingly sad which may be in part that I have grown to accept this chubby version of myself because I couldn’t get the weight off and therefore can’t even remember what it feels like to slim & free! So, all that to ask…
    How can I sign up for boot camp?

    Reply ·
  102. martina

    I understand your 4 bright lines, but it is so difficult to stay with them. What is the inner work you suggest?

    Reply ·
  103. Sharon Fields

    I heard you on the 2016 Food Revolution and like your statement that sugar and flour are the culperts to weight gain. I can attest that, when I go off them for 2-3 weeks I lose weight. My problem is staying off sugar and flour since I don’t feel any better when I’m off them. I’m not a cook and sandwiches and sodas are an easy go to for meals. I would like to try your bookcamp since I think it will help with the mental battle. The one time I lost weight and kept it off for 9 months was when I was taking a psychology class. When the class ended I gained the weight back because I did not know what I did to lose the weight in the first place.

    Reply ·
  104. Vicki Timmons

    I would really like to join a bootcamp. Are you still offering these? Please help. I am desperate for brain changes!

    Reply ·
  105. Lucille (Lu) Valdez

    I found you on my emails from Ty Bollinger. He interviewed you, wow, revealing. I took the susceptibility test. I got my sister to watch and we are both very excited to try your method. What you are saying makes so much sense. My weight has continued on the upward rise, my knees hurt so bad and I’m having a lot of trouble with my left leg. My poor body, it’s only because of Gods mercy I can still function. What are the boot camps? Please and thank you.

    Reply ·
  106. Tami Dodel

    Very inspiring and I plan to follow your recommendations – very excited. My goal is to learn, practice and succeed so that I may help my daughter who is overweight and struggling. I really want her to succeed so that when she gets married next year, she will be able to feel free and skinny and most importantly happy.
    Thank you so much and I look forward to having you in my life for a very long time.

    Reply ·
  107. Yvonne

    Received e-mail from Ty Bollinger, Ty has been very inspirational and was so glad to receive this interview he had with you. I did take the test and plan to follow your recommendation. Thank you so much

    Reply ·
  108. Bev Miller

    Hello,
    My friend just shared this information with me (like one hour ago) and Im struggling to locate the two free videos as well as the susceptibility scale. Can you please send me the links?
    Thanks!
    Bev

    Reply ·
  109. Lori Smith

    I just took the quiz on Facebook the other day. Now I am looking for more and more information. I have tried so many diets. I have been like a yo-yo the last 5-8 years especially but have fought this fight for years. I have so many internal battles when I am at places that just have food and sweets laying around. I sometimes overcome the binge eating drive and most of the time don’t but either way I am exhausted when it is over.
    I need to lose 25-30lbs to be in healthy range although because of my height I don’t look terribly overweight. I have been working on my self compassion and self talk for about a year. I decided I wasn’t going to do anymore “dieting”. I just want to be free from the stress and improve my relationship with food and my body. To finally live at peace with both.
    I am encouraged by the couple of videos. Not sure where to go to get more explanation of how to implement bright Lines. Is this a paid program? How do I get added to the blog or email lists? Thank you for the hard work to get the information out here. I am hopeful of lasting change

    Reply ·
  110. Jeanette Fedei

    $997.00 for the Bright Line Eating Boot Camp is WAY beyond my scope of financial capabilities. After being drawn in with 4 emotionally charged videos, I can see how you waited until the very end to finally drop the bomb. You may believe because you are a College Professor who taught at the university level that this somehow justifies the price, but let’s face it, we are not earning college credits here. I would venture to say that the bulk of us middle class Americans looking into your program find $997.00 a far reach. You mentioned that you struggled with what to charge your clients. I think you need to struggle harder in finding a more realistic price for your program. I’m hugely disappointed. I’m sorry, but there is just no way I could do this.

    Reply ·
    1. Jimmy

      As an average middle class American you spend a minimum of 9x that on sugar and flour each year, which is killing you, mentally, emotionally and physically. Bright lines is for life = no sugar. no flour. Do the math, get your priorities straight.

      Reply ·
  111. Karen

    Susan,
    I just found out about Bright Line Eating….. Just in time! I have been considering surgical procedure “The Sleeve” but I’m not convinced that it will even work for me. So as I was reading this, I felt a little light of hope start to flicker in my soul that this might actually work for me! I’m 45 years old have had 3 boys and I am 5’2″ tall and weigh 215 lbs and cannot loose beyond that!☹️ I need a mind makeover and this is it! Thanks

    Reply ·
  112. Phyllis

    what is the cost of the program ?

    Reply ·
  113. Dee

    Susan, have you written that book yet? If so, how can I get it? If not when will be ready?

    Reply ·
    1. Ruth

      Dee,
      Susan’s book is on the pre-order list on Amazon. So psyched!

      Reply ·
  114. LOURDES

    Hello, I am intrigued by this. My dear friend Diana, has lost many pounds and definitely looks very happy. I want to know more.

    Reply ·
  115. Bonnie

    Hello, I just want to say thank you for this and for your informative newsletter. I have been considering this way of eating, for me a first step has been saying no foods that are not homemade (or that I could not theoretically make in my kitchen), so I’m not eating sugar, but am eating some flour products. Just curious what your stance is on whole wheat pasta, my understanding is that it is made from semolina (not technically a flour?). I’ve added my own bright line rule of no oil or butter, so for me fats have to be in their whole food form (avocado, nuts, seeds, coconut) or one that I could make easily such as nut/seed butter, I’m consistently losing weight just with that rule and the homemade food rule for now because that forced me to give up buttered toast and bread dipped in olive oil 😀

    Reply ·
  116. Ruth

    Dee,
    Susan’s book is on the pre-order list on Amazon. So psyched!

    Reply ·
  117. Dana

    Thank you so much Susan! How do I get information on your boot camp? I truly believe I have a sugar addiction and need help. Can’t wait for your book?

    Reply ·
  118. Brigid Glynn-YBroung

    Susan, I’m a former OA who hasn’t been able to get back on the wagon after a year of total abstinence, and 65lbs loss. I’ve been trying unsuccessfully, with the help of lots of 12 Step work and amazing sponsors, for a bunch of yrs, but I can’t get off the wheel of obsession and binging. I want OFF. I want freedom, and I CAN remember how it felt. After 11 yrs of infertility and many lost pregnancies, we adopted our precious children. It’s been 14 yrs of caring for a son with a life-threatening illness. It’s time for me to get myself healthy so I can have a long life and be here for my family. This is what’s causing me to have sleepless nights. I need to get MY health back, and I feel powerless on my own. So. There you have it. How do I get started. I AM READY.

    Reply ·
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